Travellers who want a faster service between London and Jersey are switching to the Blue Islands London City service and avoiding the hassle of Gatwick. The direct route reaches its first anniversary this month and, in that time, the morning and evening services have filled with people who want to get to the capital the smart way.

Passengers are now realising the time and money saved by landing right in the heart of the city. London City airport is ideally located in the Docklands, just 12 minutes from Canary Wharf and 22 minutes from Bank station. Unlike other London airports, taxis are always waiting right outside the terminal building for those who prefer not to use public transport. The Blue Islands flight times allow a long day of business, plus great connections to key European destinations.

Leisure travellers are making the most of the new service for easy access to London and key locations such as the O2 arena and the new Westfield Stratford City shopping centre, which are just a stone's throw from the airport. Of course, no baggage charges, free ticket changes and no charges to book on a credit or debit card make it the smart way to travel.

Rob Veron, Managing Director, is delighted the route is fast becoming the preferred choice for discerning passengers.

The London City route was conceived to make business travel slicker and easier. Our strategically timed morning and evening flights allow a full day in London and the airport's excellent transport links and accessibility make it quicker and easier than Gatwick. The flexibility of our pricing policy is ideal for business - free ticket changes mean that if someone else needs to travel or meeting dates change, passengers won't be penalised and it can all be done easily online.'

We also provide a Sunday evening flight so that leisure travellers can make the most of weekend travel to both London and Jersey. No baggage charges and a premium in-flight service give a first-class experience for all passengers. The complimentary bar service on evening flights starts a weekend in style.

Prices to London City start from £69, with no hidden charges.